Resume

Skills & Experience

• Digital Marketing Strategy

• Web Design & UX

• Analytics, Data, & Benchmarking

• Editorial Content Creation

• Public Relations

• SEO & SEM

• Paid Advertising

Tools & Platforms

• Google Marketing Suite, Search Console

• SEMrush

• Moz

• Raven Tools

• UberSuggest

• Hubspot

• Salesforce

• Marketo

• Airtable
  

Professional Experience

Director of Digital Marketing
Hark Inc.
July 2018 to Present

Marketing Manager
Stowe Mountain Lodge
Oct. 2016 to May 2018

Administrative Office Manager, PR & Marketing Coordinator
Stowe Mountain Lodge
Dec. 2015 to Oct. 2016

Bartender
Stowe Mountain Lodge
Nov. 2014 to Dec. 2015

Assistant Restaurant Manager
The Essex Resort & Spa
Aug. 2006 to Jan. 2012

Education

DePaul University
College of Communication
BA Degree in Communications & Media
2011 - 2014

ABC 7 WLS Chicago
Windy City Live! TV Production Intern
Jan. - June 2012

References

Jeffrey Harkness
Principal
Hark Inc.
802-999-5281

Michael Broderick
Director of Sales & Marketing
Stowe Mountain Lodge
802-760-4710

Kelli Eckroth
Director of Human Resourses
Stowe Mountain Lodge
802-280-5244

Anything missing from my resume?
Let’s chat! 802-310-1124

Brief Background

My current role oversees the digital marketing department for a Burlington digital marketing & web design agency. My team is responsible for the development of multi-channel digital marketing campaigns, optimizing web content for SEO and content marketing, and defining brand strategy, voice, messaging, and outreach tactics. My experience also includes creative direction and graphic design, social media and community engagement, brand identity workshops, and event marketing.

My previous position as Marketing Manager oversaw all marketing initiatives for Stowe Mountain Lodge, a luxury ski resort located in Stowe, Vermont. I worked closely with our Director of Sales and Marketing to build and implement an aggressive tactical marketing plan to lead our numerous seasonal campaigns. This property-based role required my involvement in every step of the process. This included creating custom design work in-house, building and optimizing multiple uniquely branded websites, writing evocative copy and ensuring a consistent voice throughout communication channels, and monitoring web traffic and e-commerce production for analysis. 

In addition to leading the charge on leisure and group sales, our department was responsible for the marketing strategies for all ancillary revenue outlets, including four dining outlets, two golf courses and private golf club, two retail stores, and a full-service spa & wellness facility. 

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